What Will Be the Future Scope of Digital Marketing in India in 2018?

Digital marketing in India seems to be on the cusp of a revolution. The Enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices, increasing use of social media through mobile and increasing use of online shopping portals do indicate that the time is right for online marketing avenues to become a serious contender to traditional marketing avenues in India.People here have already demonstrated that they have an appetite for online shopping even if they are not able to hold and touch the product while buying. This denotes a change in mindset. This change is evident in another dimension. It is the dimension of entertainment. People are now spending more time on social media, WhatsApp, blogs, forums, etc., compared to print and television media. Let us go, through some of the future scope and future of digital marketing in India in 2018.Interactive platforms are becoming popularWhat has truly revolutionized the landscape of marketing opportunities is the interactivity of various social media platforms, blogs, forums, etc. People are now able to express their opinion, feelings, emotions, and problems through Facebook, Twitter, blogs etc. There are forums where you can post your grievances, complaints or problems and you can get replies or solutions from different users of the forum from around the world as well as around India.These platforms really offer a vent to the repressed feelings, emotions or problems of the common public. People are now discussing their problems more and more in these forums and blogs. Online marketers have a huge opportunity here. Through clever use of Facebook, Twitter, Instagram etc online marketers can get a bird’s eye view of the emerging trends in consumable goods and services. Therefore, interactive platforms like different fora, blogs etc are on the cusp of a big leap in the coming year. The 2018 digital marketing trends will highlight all the important aspects of the digital marketing industry.

Video content is increasing by leaps and boundsThe use of the 4G mobile network, video streaming etc are making it easier to play video on smartphone and tablet in India. Concurrently, low-cost data packs are enabling even the lower level users to go through video content, television soaps, movies, sports, etc. in their handheld devices. This is revolutionizing the world of video content, and digital marketers clearly have an ocean of opportunity here.There has always been a repressed hunger for video content. The enabling scenario is adding a fillip to this. Moreover, the integration of video content with social networks is compounding the power of video. The next generation of people are latching up to video content like never before and are sharing, liking and putting comments on those videos. This has created an immense opportunity for video content creators.Regional language helps in gaining ground in different provincesIndia is a country of unity in diversity. There are different languages spoken in different provinces of India. Any one-size-fits-all solution for video, written or other content or app does not appeal to a wide base of audiences in India. It calls for content and apps in different regional languages. The audience wants solutions, forums, blogs, and content in their own language. This has really added a fillip to regional language apps, forums, sites, and blogs. Here is a good opportunity for digital marketers to interact with potential customers in regional language and launch products aimed at different regional language niches.Personalized content is preferred by most peopleA survey report on the Indian market has brought to the fore a fact that over 75% of surveyed consumers prefer personalized digital content. This indicates a rapid transformation in online behavior of consumers that have the potential to usher in new online marketing dynamics. There is now an immense potential in personalized content delivery that can tell a unique story about every consumer based on their online behavior in social media, blogs, and other places. It has been shown that real imagery generates twice the amount of interest compared to generalized imagery. So personal visual content is going to be the future of content delivery in 2018. This trend brings with it a scope for personalized digital content production and delivery.Native ads are increasingInterruptive ads are vexatious. These ads are mostly irrelevant to the content that the user is engaged in. Out of context advertisements and pop-ups frustrate the viewer and may even force him or her to close the content. Native ads, on the other hand, display their content in a quiet and non-distracting way. The most attractive feature of this type of ads is that they blend with the environment or the content that the user is engaged or most comfortable with. They blend in such a modest way that users sometimes don’t even notice the ad or content as a separate entity. This helps garner far more clicks or page views in comparison to disruptive inline, banner or other ads. So designing native ads is the way to go in future Indian online marketing effort.

The futureAs per industry estimates, the value of the online marketing is pegged at $ 68 million. With all other industries have a lackluster performance; this industry is growing at the rate of knots. The striking point in this regard is that there is no saturation in terms of growth as far as this industry is concerned. The digital marketing industry in India is excepted to cross billions by 2020 as online competition has become one of the main reasons to show your product significantly.The concept of online marketing is enormous. Businesses cannot afford to neglect it as the future lies here. From an individual perspective, the career prospects look great. The balance is tilting towards this form of marketing. It has left the print media way behind in terms of scope and stature.

Who’s Financing Inventory and Using Purchase Order Finance (P O Finance)? Your Competitors!

It’s time. We’re talking about purchase order finance in Canada, how P O finance works, and how financing inventory and contracts under those purchase orders really works in Canada. And yes, as we said, its time… to get creative with your financing challenges, and we’ll demonstrate how.

And as a starter, being second never really counts, so Canadian business needs to be aware that your competitors are utilizing creative financing and inventory options for the growth and sales and profits, so why shouldn’t your firm?

Canadian business owners and financial managers know that you can have all the new orders and contracts in the world, but if you can’t finance them properly then you’re generally fighting a losing battle to your competitors.

The reason purchase order financing is rising in popularity generally stems from the fact that traditional financing via Canadian banks for inventory and purchase orders is exceptionally, in our opinion, difficult to finance. Where the banks say no is where purchase order financing begins!

It’s important for us to clarify to clients that P O finance is a general concept that might in fact include the financing of the order or contract, the inventory that might be required to fulfill the contract, and the receivable that is generated out of that sale. So it’s clearly an all encompassing strategy.

The additional beauty of P O finance is simply that it gets creative, unlike many traditional types of financing that are routine and formulaic.

It’s all about sitting down with your P O financing partner and discussing how unique your particular needs are. Typically when we sit down with clients this type of financing revolves around the requirements of the supplier, as well as your firm’s customer, and how both of these requirements can be met with timelines and financial guidelines that make sense for all parties.

The key elements of a successful P O finance transaction are a solid non cancelable order, a qualified customer from a credit worth perspective, and specific identification around who pays who and when. It’s as simple as that.

So how does all this work, asks our clients.Lets keep it simple so we can clearly demonstrate the power of this type of financing. Your firm receives an order. The P O financing firm pays your supplier via a cash or letter of credit – with your firm then receiving the goods and fulfilling the order and contract. The P O finance firm takes title to the rights in the purchase order, the inventory they have purchased on your behalf, and the receivable that is generated out of the sale. It’s as simple as that. When you customer pays per the terms of your contract with them the transaction is closed and the purchase order finance firm is paid in full, less their financing charge which is typically in the 2.5-3% per month range in Canada.

In certain cases financing inventory can be arranged purely on a separate basis, but as we have noted, the total sale cycle often relies on the order, the inventory and the receivable being collateralized to make this financing work.

Speak to a credible, trusted and experienced Canadian business financing advisor as to how this type of financing can benefit your firm.